Thirdly, make the message relevant to your audience. Even if you're just sending text, the message should be important to your contact. Product improvement? Great! Time to get a coupon to save on their next purchase? They'll probably love getting those alerts. Maybe you want to offer a referral incentive to your loyal customer base if they tell a friend about your business and it results in a new customer. Or, perhaps you're offering a limited offer and you want to make them aware of your call to action. Whatever your story is, make it relevant to the recipient.

And, lastly, where do you start? If you're a business owner with little experience in this arena of marketing, you might consider hiring a professional to help you develop campaigns and stick to a strict schedule while also building your "opt-in" database of contacts. If you're more of a "hands on" type, there are browser-based email campaign management options available that will help you with keeping track of who wants to receive your message and even offer "canned" layouts for your message. Many also offer analytics, which tell you who responded by opening or "clicking" on your email links. They also include "opt-out" buttons and require that you comply with "canned spam" regulations in all your campaigns. They keep you honest.

Whatever path you choose from here is up to you. But, for most business, email campaigns can offer an effective and relatively easy way to stay in touch with your customers and new relationships with potential customers.

Need more help? Please call or email Total Package Advertising and Marketing if you need more direction in getting your email campaigns established and off the ground.