| Total Blog |
Social Media is, in a word, exploding! So, how can you use this fertile new territory to enhance your business? The strict definition of social media, according to searchenginewatch.com is "A category of sites that are based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction." |
| From a marketing standpoint, first and foremost, you must identify your target market. Who are you trying to reach? Why are you trying to reach them? What do you want to say about your business? Statistically, women over 55 are the fastest growing demographic on Facebook, but men are catching up fast (www.insidefacebook.com). Obviously, business professionals are connecting on LinkedIn (www.bnet.com), musicians are sharing their music on MySpace and celebs are Tweeting like crazy. Yelp and UrbanSpoon are becoming more popular for finding dining options nearby, especially via mobile devices. So, the question still remains, how do you use social media? You've identified your target market and you're ready to start interacting with potential customers. Your first step should be to do your research. Go to your favorite search engine and explore your options. Choose the one or two options that fit best with your business and focus on that. Spreading yourself too thin will become frustrating and unproductive very quickly. Make a schedule to remind yourself to update information regularly (several times daily at best or weekly at least) and check comments from visitors. If you're a little overwhelmed and need help getting started, Total Package can help. Email us or give us a call and we'll map out a plan together. |
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